Nivea Pure & Natural Launch

Nivea Pure & Natural launch campaign in Romania.

April, 2012
AdvertisingArt DirectionGraphic Design
 
 
Nivea wanted to launch the new Pure & Natural line of products in Romania. We implemented a two fold activation strategy that began in store and continued online. The customers were greeted by beauty advisers at specially constructed product isles with catalogs, flyers and much information on the new product line. Then they were directed to the website where they took courses in Nature Academy, and received prizes along they way.