Smart Bill is the leading Romanian provider of digital billing services. They asked me to create a landing page for a campaign aimed at improving trial and new subscriptions for their service. They wanted a clean, modern and efficient result.
The challenge here was to tell the story of Smart Bill in a way that is both informative and emotionally involving. To let people know that going digital with their bills can save a lot of time and hassles. So the approach was relaxed, light on details but dense on key features. We used fun characters, informative icons, and honest tone of voice to get this across. We optimized for high readability - easy to scan, fast loading, flexible & responsive design.
The landing page is brand aligned and enforces the brand promise of Smart Bill - that of striving to be the entrepreneur's best friend.
Visit the live page.