Composition describing branding work done for Viitor Plus, a Romanian non profit focusing on social and environmental sustainability
A leading non-profit organization focused on environmental and social sustainability.
Composition detailing a key visual of VP's branding symbol: an infinity sign and a plus. The key visual combines the natural and the anthropic in a sustainable cycle.
The idea that the natural and the anthropic can coexist in a sustainable cycle is foundational to the organization's mission and visual identity. 
Viitor Plus's logo animated. Starting large and concentrating towards the middle.
Composition of various examples of visual communication work designed over time for Viitor Plus: photography and illustration promoting VP's programs
Composition, animated short sequence of an aluminum bottle personalized with VP's logo
Composition showing layouts and visuals developed for the 18 year anniversary of VP and key visual for an annual report
The organization pursues its mission through several highly specialized programs. Their communication shares traits that contribute to a coherent overall look and feel. 
Animated logo for Recicleta, a program collecting recycled materials using no emission vehicles
Composition with photography and graphics detailing branding work for Recicleta: branding elements and examples of implementation
I developed a slide for each branding unit that has all the essential branding info. This is the Branding Brief Sheet (BBS): logo variants, color codes, fonts, and tone of voice. 
Composition detailing Brief Branding Sheets, a single slide containing the most basic branding info for each of the branding units of VP
Composition detailing Harta Reciclarii, with various branding elements and examples of implementation: visual design, mapping UI/UX, iconography, editorial design, promotion
VP's branding units are guided by a tone graph: a visual representation that helps keep the tone of voice consistent and distinctive. 
Composition detailing four different expressions of the same press memo to illustrate the four coordinates of the Viitor Plus tone graph - guiding the branding communication for each program
Composition detailing branding and visual communication for Adopta un Copac, a program looking to plant trees, reforest regions and prevent desertification. Contains vehicle branding, wearable branding, flags and other visual comms
The program only plants trees native to the region. We use leaf shapes of these species to inform of the benefits and enhance our communication. 
Composition of a selection of pages of the Viitor Plus visual identity guide
The Viitor Plus identity system is itself alive. It has grown, evolved and adapted to changing conditions since 2016, and continues to do so into the future. 
Composition detailing various branding elements of the Viitor Plus programs: website footers, flags, stationery and other visual communication
Discrete animation of the entire line-up of Viitor Plus logos: VP and all of it's current 9 programs
Client quote offering high praise and recommending Bogdan Moga for creative, reliable and exceptional results
Read all quotes in full, complete with author names and positions on my LinkedIn profile.

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