Composition, branding work for Viitor Plus, NGO for social and environmental sustainability
A leading non-profit organization focused on environmental and social sustainability.
VP's branding symbol: an infinity sign and a plus: combining the natural and the anthropic in a sustainable cycle
The idea that the natural and the anthropic can coexist in a sustainable cycle is foundational to the organization's mission and visual identity. 
Animated logo of Viitor Plus
Examples of visual communication work: people in places making positive change
animated short sequence, an aluminum water bottle personalized with VP's logo
layouts and visuals developed for the 18-year anniversary
The organization pursues its mission through several highly specialized programs. Their communication shares traits that contribute to a coherent overall look and feel. 
Animated logo for Recicleta, a program collecting recycled materials using no emission vehicles
photography and graphics detailing branding work for Recicleta
I developed a slide for each branding unit that has all the essential branding info. This is the Branding Brief Sheet (BBS): logo variants, color codes, fonts, and tone of voice. 
Brief Branding Sheets, individual slides containing the most basic branding info for each of the branding units of VP
Harta Reciclarii, various branding elements: visual design, mapping UI/UX, iconography, editorial design, promotion
Mapping UX/UI interface design for finding recycling points
VP's branding units are guided by a tone graph: a visual representation that helps keep the tone of voice consistent and distinctive. 
Four different expressions of the same press memo to illustrate the four coordinates of the Viitor Plus tone graph
Branding and visual communication for Adopta un Copac, a program looking to plant trees, reforest regions and prevent desertification
The program only plants trees native to the region. We use leaf shapes of these species to inform of the benefits and enhance our communication. 
Selection of pages from the Viitor Plus visual identity guide
The Viitor Plus identity system is itself alive. It has grown, evolved and adapted to changing conditions since 2016, and continues to do so into the future. 
Various branding elements of the Viitor Plus programs: website footers, flags, stationery and other visual communication
Line-up of Viitor Plus logos: VP and all of it's current 9 programs
Client quote offering high praise and recommending Bogdan Moga for creative, reliable and exceptional results
Read all quotes in full, complete with author names and positions on my LinkedIn profile.

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