Tech4Stories is a TechSoup Europe project aimed at improving the communication capacity and quality of NGOs fighting discrimination, defamation and misinformation.
For this project we created a basic set of identity elements, key visual and promotion message, a web interface plus TypeForm integration and a few digital comms materials.
The identity and communication of the project was built around an idea that a duality of seeming opposites can be harnessed to great effect. The logo integrates a thoroughly technical, sans serif type, with a handwritten, human and unapologetic part. The key visual portrays a relatively small person having a big impact. Using both big and small type on everything. Strong and subtle tones. Big ideals in short sentences.