Unikoti is a passion project born out of a desire of making things with my hands. It was a valuable learning experience as I've gone through all the phases of designing and constructing the physical products, and then creating the new brand and also developing visual communication to express it, including the online shop.
01: development, construction and award in an international design competition.
02: developing the sign, wordmark and the rest of the visual identity, aiming for a compelling result with a simple, clean aesthetic in mind. The branding work conveys the love and labor put into making the products, so it felt natural to hand draw the logo and make use of unsophisticated but beautifully textured materials for the packaging.
03: setting up and executing the photo shoots for all the products presented. Involving friends, family and many different environments.
04: designing the web shop to offer a clean, easy to navigate experience. Using few graphic elements, and focused on showcasing the products. And then struggling with the question of how much money do I need to pay for promotion before I sell one product.
I learned a lot developing this project.
